You should know that Melbourne has a Gross Regional Product of $107.92 billion, which rounds up at least 23.3% of Australia’s Gross State Product. One reason for that is Melbourne’s flourishing businesses that are pouring tons of income into the city, such as BHP Group, CSL Limited, Telstra Corporation Limited, and Rio Tinto Limited.

It’s also the reason many Melbourne residents want to start a business, but they sometimes fall short because they were not prepared before they started. One area where new businesses usually fall off is when they forget to hire the services of SEO in Melbourne services because of the many misconceptions they still believe. You have to learn about the different SEO misconceptions and know the truths behind them.

Misconception #1: Use SEO Once

You should know that SEO is never a one-time thing, yet some Melbourne business owners think they should only do it once. And since they believe you have to do it only once, they never spend a single dollar on hiring quality SEO services. But when they hire one, they have to keep doing it if they want their business to succeed.

Remember that SEO focuses on keeping your website relevant and on top of search engine results, so you must have a professional SEO services Melbourne to stay on top. SEO and search engines change their algorithms constantly, and those changes can affect your search engine rankings.

Misconception #2: Links, Links, and More Links

When search engines were still new, website owners in Melbourne took advantage of their algorithm and tried to stuff their website content with tons of links. You can find that the links they placed were usually irrelevant because search engines ranked websites when the content had website links.

However, you cannot apply that in today’s search engine algorithm because search engines like Google can track down if you placed quality links or not on your content. If they notice that your link is useless and irrelevant, they can rank you down in the search engine results, and you would not want that happening.

Most of the time, website owners in Melbourne will place at least one or two high-quality links on their website content, and search engines will accept that. You should always make an aim for quality over quantity with links if you want to climb the rankings in search engines.  You can get better links for your content when you have services of SEO in Melbourne alongside your business.

Misconception #3: More Keywords Equals Higher Ranking

Besides stuffing in links, you also have to be careful about how many keywords you stuff inside your content. Keywords are important because users will type them in search engines, and your content will show up on the search results. But just because you have many users in Melbourne looking for your business does not mean you have to put every single keyword on the content.

You have to keep in mind the keyword density of your content because search engine algorithms are on the lookout for website content filled with tons of keywords. The general rule of thumb in placing keywords is to mention them at least twice or thrice. Writing them more than that will result in a spam my article, and that can cause your website to rank lower.

You should unlearn all SEO misconceptions if you want your business in Melbourne to flourish. Remember that most businesses nowadays are on the internet, so you have to stay ahead of the competition by hiring the best SEO agency.