How much truth is there to the saying “a picture is worth a thousand words”?
It turns out when it comes to the most iconic brand logos, that picture is worth a thousand words and much, much more. The most recognized brand is worth trillions of dollars.
So what makes those logos so iconic? What makes us able to recognize them in different colors, iterations, materials, and locations? Read on to find out. This article will break down the five most sought-after qualities of excellent brand logos.
Most Recognized Brand List
Let me start off by listing the top 10 brand logos.
Try picturing them in your mind. Chances are, as soon as you see the name of the brand, you’ll have a good guess what the logo looks like. This is even if you did not grow up in America. These brands have global, and almost universal visibility thanks to globalization.
See what we mean?
These brands have universal recognizability. Let’s further break down what that entails. Before we get started, why not try to design logo online free? You can follow along with the tips.
- Simple Color Scheme
Most of the logos are monochromatic or have at most three colors. They are usually primary or secondary colors, with a visual “punch”.
Think of McDonald’s, or Coca-Cola, or Starbucks. They all have colors associated with them. If you want your logo to be highly memorable, it should be simple. Stark and striking simplicity in terms of color means the logo will be easily recognizable and also replicable.
- Simple and Clean Lines
The best logos are simple and clean-looking in terms of their form factor. Think about the rounded, minimalist corner of Apple’s logo.
This is an excellent logo because it not only exemplifies Apple’s sleek, minimalist design philosophy, but it is also unique and simple enough to be memorable.
Who would expect a tech company to be named after a fruit? Most importantly, the logo perfectly displays the philosophy of the brand. The products are playful (exemplified by the bite out of the apple) and sleek and minimalist.
- Color Choice
- Many consumers agree that red is the most memorable logo color, and creates the most visual punch.
- That makes sense. Red is vibrant, passionate. The opposite of tepid.
- Think Target. Think McDonald’s. Think Toyota.
- These brands all utilize red very well in their logo color scheme.
If you had to pick a color for maximum impact and memorability, we would recommend red. Conversely, consumers picked “pink” as the least memorable color for a logo. And if you think about it, there is indeed a dearth of pink logos amongst the most recognizable brands of all time.
- Unique Typeface
Consider hiring a typographer to design a typeface for your brand. A common trait that recognized logos share is that they are unmistakable.
Think about it; would you ever mistake Toyota for Walmart, or Walmart for Visa, Google, or eBay? It all comes down to the typography. There are tons of freelance typographers and graphic designers out there For a small initial investment, you could get massive brand recognizability.
Design a New Logo Today
Competing for the most recognized brand is no easy task. These multinational corporations have massive outreach and visibility. You never know if you don’t try, though. Equipped with these tips about brand logos, try designing your own today! You can also read more about business practices and marketing in our business section.