Did you know that the term “content marketing” was coined by John F. Oppedahl in 1996 to put a name to a practice that has been used for hundreds of years? While we have started marketing businesses online since then, the basic idea has stayed the same over time, while the channels of publication and available tools have increased.
So, keep reading to find out how you can launch content marketing campaigns today!
Create a Content Marketing Strategy
When you start planning your content marketing campaign, it is important to create a content marketing strategy. This will give you something to refer back to throughout the entire process. This will also give you a starting point for any future campaigns you want to launch.
Before you start building your strategy, you need to ensure you understand content marketing meaning you need to go back to the basics and do some research. Once you fully understand the process of content marketing, you need to document your goals, ideas, key objectives, and the timeline in which you want all this to happen. This will help you stay on track while allowing you to hit the ground running.
To create a strategy, you’ll need the following marketing campaign elements:
- a content marketing team
- a key audience
- a SERP analysis
- a content calendar
- publication channels
Once you’ve created a content marketing strategy, it is time to start building the content you’ll be marketing. When it comes to content marketing, consistency is key, so you need to create a content plan for a long period of time.
By creating an annual content plan for your content marketing, all parties involved will be able to have an overview of what the content situation looks like. In addition, this will allow members who aren’t part of the content marketing team to suggest content ideas they think might be relevant but that they can’t see on the content roadmap.
While it isn’t necessary to create an entire year’s worth of content beforehand, having a fleshed-out content plan will not only help when it comes to creating the actual content but it can also be used to monitor how well promotions of specific content are faring. Once you have an idea of the type of content that performs the best, your content team can focus on promoting the other content to reach a wider audience.
Easily Launch Content Marketing Campaigns
When you’re trying to launch content marketing campaigns, planning is everything. So don’t be afraid to take some time to fully flesh out your content schedule before you jump in. While it is important to stay flexible so that you can jump on any trends that emerge, having an annual content calendar can take a lot of pressure off of your content marketing team.
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